1. It's super easy, requiring only a mixing of ingredients, 8 minutes of kneading, 2 hours of rising and some spreading of pesto and parmesan.
2. It's beautiful. By rolling it up like a jelly roll, slicing it down the middle and braiding it, it comes out looking like a professional made it. The recipe even has a full page of pictures of a how-to.
3. It's delicious. It's like garlic bread's grown-up, sophisticated cousin. I could eat this every day and not tire of it.